Online travel agency has an impact on the review site

[May Point] The travel review website represented by TripAdvisor has created and promoted a wave of hotel reviews written by tourists, which shows the potential of user reviews in the tourism planning process. in...

[May Point] The travel review website represented by TripAdvisor has created and promoted a wave of hotel reviews written by tourists, which shows the potential of user reviews in the tourism planning process. The online travel industry has noticed this. For example, Expedia acquired TripAdvisor, Travelocity acquired IgoUgo, Priceline started to enter the field through MyTravelGuide, and SideStep acquired TravelPost (TravelPost has been acquired by Kayak, which was recently sold to a new company founded by Expedia's former executives).

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But there have been some interesting changes in 2009: the number of comments made by travellers through online travel agencies (OTAs) far exceeds those posted through travel review sites, which is almost three times the former. In 2009, more than 700,000 comments were made by tourists through the six online travel agencies, while the travel review website had only 250,000.

The habit of tourists posting hotel reviews is changing, and there are several important factors behind this shift. In 2009, while the number of commentary and independent visitor traffic on the review site's boss was growing significantly, online travel agencies were actively building their hotel reviews, and they significantly improved the way they collect customer reviews. When consumers book hotels or travel packaged products through online travel agencies, they receive service tracking messages for their feedback. In this way, online travel agencies enrich their hotel reviews.

Online travel agencies have good reason to do this because hotel reviews are very important when consumers buy hotel services online. Not only because more and more tourists think that online travel agency hotel reviews have the biggest impact on their buying decisions (compared to other online features or content), but also because online travel agency customers who browse hotel reviews are more likely to convert to writing The hotel reviews the people.

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